Our Story

@brittenelle

Whalar Group was founded in 2016 to inspire a new order in the marketing, advertising, and media landscape. Built for the Creator Economy, with creators at the center of everything we do. No one else has the same proximity, understanding, and trust of creators. Simply put: We get creators.

Our History

Whalar launched in 2016 after co-founders Neil Waller and James Street won an entrepreneurship contest and attended a business summit on Necker Island. They named the company Whalar because a whale’s call can be heard by whales 10,000 miles away, and they believe creators’ voices can travel just as far.

While Whalar started as an influencer marketing agency, we have augmented our offerings for creators, platforms, brands, and talent agencies. The company has made waves in this rapidly growing industry: expanding to the U.S., launching a talent arm, and winning major accolades. Now, Whalar Group has six companies under its umbrella, all centered on creators.

Our
Beliefs

Our differentiating culture,
values, and behaviors

Dreamers
Who Do

We love big ideas, but most of all we value excellent execution and getting things done.

Our People
Are Our
Superpower

Empathy and diversity are at the heart of everything at whalar group; without them there’s no connection or community.

Celebrate
Every Mistake

It’s the best, fastest and most permanent way to learn.

All Roads Lead
To The Work

Above all, what represents whalar group is the creative, strategic, and forward-thinking work we do.

Influencer looking at the camera with a ripple effect

Dreamers
Who Do

We love big ideas, but most of all we value excellent execution and getting things done.

Our People
Are Our
Superpower

Empathy and diversity are at the heart of everything at whalar group; without them there’s no connection or community.

Celebrate
Every Mistake

It’s the best, fastest and most permanent way to learn.

All Roads Lead
To The Work

Above all, what represents whalar group is the creative, strategic, and forward-thinking work we do.

Our People
Are

Our
Superpower

Our People Are Our Superpower

Our people embody Whalar Group’s culture globally. We are a curious, diverse team of 300 individuals around the world who are deeply passionate about the Creator Economy. Our employee hubs include Berlin, Chicago, London, Los Angeles, Málaga, New York, and Tallinn.

Our focus on employee well-being can be seen in our flexibility, comprehensive benefits, and employee resource groups.

View Positions

Life At
Whalar
Group

Our Whalar
Group Team

Christoph Becker

Chief Creative Officer, Whalar Group

Claudia Fischer

Managing Director DACH, Whalar

Courtney Bartholomew

Global Head of Marketing, Whalar Group

Eddie Renard

President, People and Operations, Whalar Group

Emma Harman

EMEA President, Whalar Group

Gaz Alushi

President, Measurement and Analytics, Whalar

Heena Agrawala

Chief Finance Officer, Whalar Group

James Street

Co-CEO and Co-Founder, Whalar Group

Jo Cronk

President, North America, Whalar

Jon Goss

President, The Lighthouse

Neil Waller

Co-CEO and Co-Founder, Whalar Group

Niko Croskery

President, Moby Ventures

Samantha Hicks

Managing Director UK, Whalar

Simon Moss

CPO, Foam

Tanya Silverstein

Global SVP, Business Affairs, Whalar Group

Tom Parry

Head of Umi Games

Victoria Bachan

President, Whalar Talent

Vlad Eminovici

CTO, Foam

Board of Directors

Whalar champions creators and fuels the creator ecosystem by helping them build long-term careers — and bolstering the brands and platforms with whom they partner.