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Liberating
The
Creative
Voice
Liberate the creative voice

Human beings are like that. We like living in communities — creating, sharing, rejoicing in our common story that we all write together.

The old world ran on control and limiting access. It loved uniformity, predictability, and it feared freedom. Under it, we found ourselves thinking too much and feeling too little.

That world is dying, but a new one is emerging. More than information, what we need now are fresh ideas and new voices that connect us all.

At Whalar Group, we believe the future belongs to creators: those who do the hard work of dreaming loud, then wrestling those dreams into the real world. Passionate, diverse, modern storytellers who create vibrant culture and value-driven communities. Brave entrepreneurs who demand a new creative playground and a new economy, the Creator Economy.

Eight years ago Whalar Group was born to help liberate these creative voices, to take their thinking to the world. We’re proud to be a truly unique creator ecosystem, where entrepreneurship, technology and creativity meld to create limitless possibilities.

Imagining new ways of being and building: where we provide unparalleled intimacy and proximity to creators’ ways of thinking. Understanding their values and what they need to flourish.

We’ve built a place to nourish these voices, discover new ones, and help them grow their communities, validate their successes, and guide brands to reach beyond their own borders in collaboration with these future-shaping voices. We’re convinced it’s the only way to reach the future of creativity and, together, unleash radical, sustainable growth.

We’re Whalar Group, liberating the creative voice.

Our
Ecosystem
Whalar
Group
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Whalar
A global, award-winning, full-service creator agency that unlocks the potential of creators, brands, and platforms
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Foam
A suite of AI-powered tools, templates, and services for creators and talent managers to streamline brand collaborations and drive growth.
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Moby
Ventures
A venture studio that brings creators’ ideas for brands and products to life
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The
Lighthouse
A first-of-its-kind, physical creator campus that helps creators and their teams learn, make, and belong
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Whalar
Talent
A 360° creator and talent management company that nurtures creator voices, represents their best interests and helps discover new ones
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Umi Games
A gaming studio that connects brands to creators and builds immersive experiences within Fortnite
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Our Story

Our Story

Our Story

Whalar Group was founded in 2016 to inspire a new order in the marketing, advertising, and media landscape. Built for the Creator Economy, with creators at the center of everything we do. No one else has the same proximity, understanding, and trust of creators. Simply put: We get creators.

Contact Us

@brittenelle
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Our History

Whalar launched in 2016 after co-founders Neil Waller and James Street won an entrepreneurship contest and attended a business summit on Necker Island. They named the company Whalar because a whale’s call can be heard by whales 10,000 miles away, and they believe creators’ voices can travel just as far.

While Whalar started as an influencer marketing agency, we have augmented our offerings for creators, platforms, brands, and talent agencies. The company has made waves in this rapidly growing industry: expanding to the U.S., launching a talent arm, and winning major accolades. Now, Whalar Group has six companies under its umbrella, all centered on creators.

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Our
Beliefs

Our
Beliefs

Our
Beliefs

Our differentiating culture,
values, and behaviors

Dreamers
Who Do
We love big ideas, but most of all we value excellent execution and getting things done.
Our People
Are Our
Superpower
Empathy and diversity are at the heart of everything at whalar group; without them there’s no connection or community.
Celebrate
Every Mistake
It’s the best, fastest and most permanent way to learn.
All Roads Lead
To The Work
Above all, what represents whalar group is the creative, strategic, and forward-thinking work we do.
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Our People
Are
Our
Superpower
Our People Are Our Superpower
Whalar people are our superpower

Our people embody Whalar Group’s culture globally. We are a curious, diverse team of 300 individuals around the world who are deeply passionate about the Creator Economy. Our employee hubs include Berlin, Chicago, London, Los Angeles, Málaga, New York, and Tallinn.

Our focus on employee well-being can be seen in our flexibility, comprehensive benefits, and employee resource groups.

Life At
Whalar
Group

Life At
Whalar
Group

Life At
Whalar
Group

Our Whalar
Group Team

Board of Directors

Whalar champions creators and fuels the creator ecosystem by helping them build long-term careers — and bolstering the brands and platforms with whom they partner.

Contact
Us
Have an idea? Burning question? Let's chat!